Geneva International Motor Show 2018

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Geneva, Geneva, Switzerland

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About the Event

The 2018 Geneva Motor Show is the first major European car show of the year. Usually, Geneva is a big to do. Car makers pull out all the stops to show off their latest and greatest.

The world's top brands will be there. From Ferrari to McLaren and Aston Martin to Bentley, Geneva will be packed with the next generation of exotics. In addition, there will be a host of production-ready models from mass-market luxury brands, such as Jaguar, Land Rover, Mercedes-Benz, Lexus, and BMW.

Every car manufacturer on the exhibitor list shows at least one world premiere. Some more significant and interesting than others but with plenty of potential highlights for even the most seasoned car enthusiasts. Usual suspects like Ferrari, Porsche and Lamborghini bring showstoppers in the form of the Ferrari 488 Pista, Porsche 911 GT3 RS and Lamborghini Huracan Performante Spyder. Jaguar will unveil the production version of its first full electric SUV in Geneva: the Jaguar I-Pace! At the McLaren stand you will find two versions of their new Senna hypercar; as if the standard Senna is not jaw-dropping enough they also show a full carbon McLaren Senna MSO. One year after Audi-owned design company Italdesign showed their first supercar project, the Zerouno, they unveil the Zerouno Roadster in Geneva.

Mercedes-Benz deserves its own paragraph with all the fireworks they are bringing to Geneva. Especially noteworthy is the recently unveiled A-Class with it’s MBUX infotainment system that sets a new benchmark in the industry. The popular C-Class will see the world premiere of the facelifted sedan and estate versions. AMG shows their new Panamera rival dubbed the AMG GT 63 (S) alongside the G63 and the new C43. Maybach debuts its new signature grill on the updated S650 limousine.

Audi continues it’s top-down renewal of the line-up with the brand new Audi A6. BMW shows the new X4 and hints at a ‘sporty surprise’ which we can only guess about at this point. Aston Martin significantly increased its floor space in Geneva allowing them to display a broad line-up including the new Vantage, DB11 Coupe and Volante and several motorsports icons.

On the hypercar front there is plenty to report: new exhibitors like Corbellati, Hennessey, W Motors and LVCHI Auto show off their new hypercars alongside established names in the hypercar scene like Bugatti, Pagani and Koenigsegg. And don’t forget the PAL-V Liberty the production version of the Dutch flying car celebrating its debut in Geneva. The only segment that is showing clear signs of decline is the tuning segment. Only a mere 9 tuners show presence at this years Geneva Motor Show. Having said that; those that do exhibit will show some spectacular machines.

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