Geneva International Motor Show 1990
Geneva, Geneva, Switzerland
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Dates
8th to 18th of March 1990
About the Event
In the late 1980s, Jaguar was still limping along with product from the 1960s, and it desperately needed to get with the times. Italdesign stepped in, penning the Jaguar Kensington. It was intended as a thoroughly modern revival of the XJ, with a look absolutely ready to take on the 1990s. It debuted at Geneva in 1990 as a full-sized mockup, with a fully-functional prototype shown later that year at the British International Motor Show.
As a precursor to Ford’s global ‘One Ford’ platform strategy, the carmaker showed a pair of concepts at the 1990 Geneva Motor Show. Designed at the firm’s Ghia studio in Turin, the Zig concept was a mica black, two-seat barchetta, while the bright white Zag was conceived as a sporty van.
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