Geneva International Motor Show 1977
Geneva, Geneva, Switzerland
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Dates
17th to 27th of March 1977
About the Event
After years of intense development, the Porsche 928 was ready to put on display for the world to see. Porsche planned big and started with a well-prepared 928 introduction for automotive journalists in France, February 1977, where the first pre-production press cars were very well received. The following month, they set their sights on the 1977 Geneva Auto Salon for a worldwide introduction.
Lamborghini presented its first attempt at an off-road vehicle, the Cheetah. The Cheetah was commissioned by Mobility Technology International (MTI) for a potential U.S. military contract, and its design heavily borrowed from FMC's XR311, leading to legal action.
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Lamborghini Cheetah
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