Geneva International Motor Show 1953

Geneva, Geneva, Switzerland
Dates
5th to 15th of March 1953
About the Event
The very first Ferrari launched ever at the Geneva Motor Show was a truly glorious one. The 250 MM was based on the 1952 Mille Miglia-winning Ferrari 250 S prototype, resulting in the 1953 production model using the ‘MM’ name after the epic road race. Using the new Gioachino Colombo-designed 3.0-litre V12 engine, its performance was tested and proven at the Mille Miglia and many other events. Shining under the Geneva spotlights, its elegant Pinin Farina coupe bodywork broke new design ground.
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