Geneva International Motor Show 1957
Geneva, Geneva, Switzerland
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Dates
14th to 24th of March 1957
About the Event
Making its debut at the 1957 Geneva Motor Show, the 300 SL Roadster replaced the legendary ‘Gullwing’ as Mercedes’ super-expensive sports car for only the world’s wealthiest.
Grand touring convertibles had not really featured in Ferrari’s catalogue before 1957; they had been left to coachbuilders such as Boano (which showed a 250 GT Cabriolet at the 1956 Geneva Salon). Then at Geneva in 1957, a new era was ushered in by the Pinin Farina-designed 250 GT Cabriolet, afforded ‘official’ status as a Ferrari model. Classically elegant and beautifully proportioned, it represented the pinnacle of refined style in the 1950s.
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