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Geneva International Motor Show 1974

Geneva, Geneva, Switzerland

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Dates

14th to 24th of March 1974

About the Event

Half a century ago the motor industry was ramping up to the 44th Geneva Motor Show. The Ford Coins Concept by Ghia was a striking curved wedge with a single rear-sited door. Built to celebrate the first anniversary of Ford’s takeover of the once-proud carrozzeria, stylist Tom Tjaarda produced this radical device in double-quick time. It’s notable for its three-abreast seating, central driving position, and means of access via a rear hatch. It was presented at the 1974 Geneva Motor Show.

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Ferrari 330 GTC

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