Concorso d'Eleganza Villa d'Este 1949

Cernobbio, Lombardy, Italy
About the Event
The 1949 Concorso d’Eleganza Villa d’Este became a stage for one of the most striking discrepancies between Jury and public opinion. The official panel awarded its top prize to a refined yet somewhat conventional three-light saloon by Ghia, while the public referendum told a very different story. Enthusiasts overwhelmingly favoured Touring’s coupé version of the Alfa Romeo 6C 2500 SS, recognising it as a true masterpiece of design.
The moment it claimed victory, the car was affectionately dubbed the Villa d’Este a name that would forever link it to the event and significantly boost the prestige of this princely residence in the world of motoring. It was a perfect example of how the Concorso’s influence extended beyond competition, shaping the legacy of the automobiles that graced its stage.
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