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Salon Privé London is an exclusive automotive concours held at Royal Hospital Chelsea. It brings together rare, classic, and modern luxury cars in a refined setting. The Salon Privé brand began in 2006 at Blenheim Palace, before expanding to London to create a more accessible, city-based edition. This evolution introduced a stronger commercial focus, allowing premium dealers and manufacturers to showcase and sell vehicles on-site
21st-23th April 2022
About the Event
Following the remarkable success of Salon Privé at Blenheim Palace, organisers saw an opportunity to bring the same prestige and automotive excellence into the heart of London for the first time. Their vision was to create an event that combined the elegance of the original Concours d’Elegance with the energy and accessibility of the capital, choosing the iconic Royal Hospital Chelsea as the perfect setting. Thus, Salon Privé London was born.
Unlike the traditional Blenheim Palace showcase, this new city edition introduced the Concours de Vente, where every car on display was available to purchase, creating a luxury retail experience alongside the glamour of a world-class motoring event. As the first major automotive gathering of the European season, it brought together rare classics, modern supercars, luxury brands and leading manufacturers, offering visitors a unique blend of style, exclusivity and Chelsea sophistication in one unforgettable
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Rome, Lazio, Italy
