Salon Privé London 2024

Chelsea, England, United Kingdom

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Summary

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Salon Privé London is an exclusive automotive concours held at Royal Hospital Chelsea. It brings together rare, classic, and modern luxury cars in a refined setting. The Salon Privé brand began in 2006 at Blenheim Palace, before expanding to London to create a more accessible, city-based edition. This evolution introduced a stronger commercial focus, allowing premium dealers and manufacturers to showcase and sell vehicles on-site

18th-20nd April 2024

About the Event

By 2024, Salon Privé London had fully established itself as one of the capital’s standout luxury automotive events, returning to the historic Royal Hospital Chelsea for its third edition from 18 20 April. Building on the success of its previous years, the event positioned itself as the official opening of the European automotive season, promising its best yet line-up of luxury, performance and collectible cars. More than just a concours, it had become a three-day celebration of automotive culture, combining prestige manufacturers, hypercars, collector classics and luxury lifestyle brands in the heart of Chelsea.

The signature Concours de Vente once again remained at the centre of the experience, with every featured car available to buy—something unique to Salon Privé London. Highlights included a celebration of 50 years of the Porsche 911 Turbo with 50 examples displayed on the lawns, a world-record gathering of 14 Aston Martin Valkyries, and major showcases from Rolls-Royce, McLaren, Maserati and Koenigsegg. Welcoming over 18,000 visitors, Salon Privé London 2024 confirmed that it was no longer simply the city version of Blenheim Palace, but a major luxury motoring event in its own right.