West Coast Customs WILL.I.AMG

About this model

'The Flip': automotive one-off to promote technology skills for future generations

Under strict secrecy, 'The Flip', an automotive masterpiece with an expressive design and a far-reaching message has been created. The one-off vehicle, named WILL.I.AMG, is a visible symbol of the goals of Mercedes-AMG and will.i.am to boldly drive forward new ideas, push boundaries and dare to do the impossible. In their sixth project together, will.i.am teamed up again with West Coast Customs to execute his fearless vision for The Flip. It also sets an example for the future: the mission of this joint project 'The Flip Innovation for Purpose' is to give more students from disadvantaged communities access to STEAM (science, technology, engineering, arts and math) education in order to be equipped with the skills required for future-focused jobs and to invent new technologies.