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Fiat 130 Familiare 'Villa d'Este'
Just three Fiat 130 Familiares were built, including this example, the very first and thus intended for the use of Gianni Agnelli himself, with the other two built for Umberto Agnelli and a friend named Guido Nicola. All three cars were unique, with this example being arguably the most interesting and recognizable. Gianni had it painted in silver and fitted with faux wood trim on the sides and a roof rack fitted with a wicker basket, the only one of the trio to be equipped as such. Finally, an asymmetrical third rear brake light was installed, in order to better alert Gianni’s security team to his movements while following him.
The car was kept at Agnelli’s home in St. Moritz and used by him accordingly during the winter months, with the roof rack and basket carrying skis to and from the slopes. Being such a powerful and influential figure in Italy, Agnelli always attracted attention of the paparazzi, and he was photographed with this car on several different occasions. He obviously very much enjoyed his 130 Familiare, and it remained in his ownership until 1985.
With its current custodians, the car has been well preserved in yet used as its manufacturers intended with the current owner, appearing most notably at the Villa d’Este Concorso d’Eleganza in 2014 and at The Ice at St. Moritz in 2022, where it received the Classic Driver Spirit of St. Moritz Award.
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FIAT 130 Familiare