Chrysler Imperial Parade Phaeton

Information

In 1952 Chrysler supplied three custom-built Parade Phaetons to New York, Los Angeles, and The White House for transporting dignitaries. Built on extended Crown Imperial chassis and featuring 1952 Crown Imperial styling, all three returned to Chrysler in 1955 to be reworked with the new 1956 'Forward Look' design that Virgil Exner had developed. Their frequent use by high-profile celebrities gave Chrysler exposure and helped promote production cars. This car was frequently used by President Eisenhower, but the White House was prevented from taking title because of its policy not to accept gifts. Therefore, the phaeton remained under Chrysler ownership and became known as 'The Detroit Car' because of where it was housed. This Imperial was sold to a private party around 1970.