Bring a Trailer

Bring a Trailer is a digital auction platform and enthusiast community.

Bring a Trailer co-founder Randy Nonnenberg has been hunting through classifieds for rare, interesting, and just plain cool cars since before he could even drive them. In 2007, after years of recommending listings to his buddies, friend and co-founder Gentry Underwood urged Randy to share his knowledge on a site of their own.

They chose the name in reference to the familiar shorthand in classified listings urging buyers to “bring a trailer!” for everything from race cars that weren’t street legal to mechanic’s specials to perfect concours trailer queens. The site highlighted a large range from projects to rare collector cars.

Randy and Gentry began focusing on BaT full time in 2010, making the site a destination for the most relevant mix of enthusiast vehicles for sale among the Wild West of internet classifieds.

After years of connecting enthusiasts with the coolest classifieds out there, we created BaT Exclusives to allow our community to sell directly on the site. Users sent in their vehicles for us to write exclusive listings and offer them to BaT readers. The interest was huge and sellers were often overwhelmed by the vast number of interested buyers. The success of BaT Exclusives encouraged the team to launch BaT Auctions.